Where we are and where we've come from

Michael Bracewell

Michael Bracewell started his career in fashion in 1980, selling women's clothing at a stall in the Paddington Markets. The business originated in a small flat in Darlinghurst, Sydney, with two friends, two sewing machines and a measly budget of $1500.

In 1989 Michael opened his first Bracewell store on Oxford Street, stocking women's clothing and high-end imports such as Dries Van Noten, Costume National, and Paul Smith. A successful five-year stint with menswear was next on the cards, but a shift in the market prompted a refocus, and Michael ultimately concentrated solely on his women's range.

Bracewell is now one of Australia's leading fashion brands, providing great quality basics and individual designs for the fashion conscious female. With 4 stores, and over 120 stockists nationally, the label continues to grow, evolve and inspire.